Friday, May 30, 2008

I'm really getting sick of media spin

It's been obvious for years (to me, at least) that news reporters and their networks don't report news, they create it. They take a non-event and sensationalize it until it becomes news. Last week a whale was spotted in the Gulf of Mexico near Tampa. That alone is news because whales don't usually come that close to shore. The first news teaser said just that: a whale had been spotted near the coast of Tampa... details at 11:00. I guess that wasn't enough of an attention-getter because every teaser after that stated that a "sea creature" was spotted near Tampa Bay, without mentioning what the "creature" actually was..

Unfortunately, in America bad PR can kill a company (or a person's image), so everyone is on the bandwagon. Which is why Dunkin' Donuts was pressured into pulling an featuring Rachel Ray.

But what's wrong with the ad? Well, according to conservative commentator Michelle Malkin, the scarf Rachel is wearing looks like a traditional Arab headdress (called a kaffiyeh). Since Yasser Arafat and other terrorists wear kaffiyehs, Dunkin' Donuts must support terrorism.

This is stupid on so many levels. First off, she wearing a SCARF, not a kaffiyeh. secondly, it's wrapped around her neck, not her head.

Just because the kaffiyeh is worn by some terrorists doesn't mean that only terrorists wear them. By Malkin's logic, everyone wearing a black and white scarf supports terrorism.

You know how much it costs to produce a commercial? Neither do I, but I'm sure it's a lot, even before paying for the star power of Rachel Ray (I seriously doubt she gave back the money she was paid to do the commercial). So Dunkin' Donuts just took a financial soaking because Ms. Malkin wants more face-time on Fox News.

And if DD hadn't pulled the ad? A PR nightmare, all because people are too stupid to think for themselves.

I guess I won't be wearing a tie to work anymore... Hitler wore one too.

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